What are benefits using Messenger Opt-In?
No more fake email or no need to confirm their sign up!
You can capture new visitors to your list immediately.
You can instantly gratify their desire for your content or newsletters.
Protection from spam addresses being added to your list.
Get instant notification directly in Messenger.
Increased engagement and conversion.
A great way to start drip campaigns for broadcast marketing. And hopefully later convert that subscriber/lead into a customer!
What are cons using Email Opt-In?
You will get fake emails. If you are offering content immediately upon signup, a user could give a fake email address, so they can get your content.
You will get incorrect email addresses. A user may sign up for your list and mistype their email address, thereby giving your email list a false lead and can hurt your email marketing.
You are creating more steps for users to take to get your content, thereby risking that the visitor may not complete the signup process.
People just miss the first confirmation email sometimes. And if you are scared of spam emails, you need to spend a few hours every month to clean your list!